Mark’s personal passion is communication and the transference of new ideas especially in the digital realm with a specialty in the spa, skincare, medspa space all under the wellness and wellbeing umbrella. He works on various digital marketing projects and is a consummate connector of people both off and online. A content curator and creator, he works on websites with an agency mentality of bringing everything together and then disseminating it through all appropriate channels and devices according to the audience.
The overall arching strategy is of the utmost priority: use all the available data, correlate it to current and past information, analyze and digest it for your audience while engaging them with delight and a passion for life!
For the the last nine years years Mark has expanded and ‘worked’ his skills into digital Media and branded himself self as a digital marketer. He has leveraged social media channels for content marketing curation and creation with Twitter, Google+, LinkedIn and Facebook to create an online persona named @MarktheSpaman. Mark has worked the interactive digital field to expand on customer interaction and promoting his client’s point of view. He has experience in CMS, CRM, launched Apps, customer centric data systems reorganized marketing and sales pipelines that gets things moving again in systematic ways. In effect Mark is a Digital Knowledge Manager.
He is a big proponent of doing business the new way: B2B, B2C and B2Direct. He enjoys listening, monitoring and amplification of the message(s) but most important of all an arching strategy that is necessary along with a group effort in a warrior mentality to get your message out and business done!
As a key contributor at LeadCroc, a Google Certified Partner agency, I focused on expanding the client ecosystem by acquiring new spas, spa product lines, affiliates, and industry associations. I play a central role in managing and maintaining long-term relationships between the agency and its clients, ensuring high levels of satisfaction and retention. My efforts were instrumental in scaling the agency’s reach and establishing LeadCroc as a dominant force within the luxury wellness and medical spa sectors.
In a fast-paced healthcare environment, I directed comprehensive sales and marketing strategies across multiple clinics to accelerate revenue growth and elevate brand awareness. By integrating research and CRM analytics, I developed scalable pipeline strategies and optimized lead generation. My focus on data-driven decision-making allowed for continuous improvement in campaign management, ensuring that all marketing efforts were aligned with high-level business development objectives and consultative sales practices.
I specialized in compiling and analyzing comprehensive end-of-month reports on key performance indicators (KPIs) to evaluate campaign success and measure ROI. By delivering these data-driven insights to executive leadership, I helped shape high-level strategies and informed future investment decisions. Additionally, I worked directly with the executive team to launch critical digital infrastructure, including company websites, sign-up portals, and mobile applications, which significantly enhanced public access to concierge services.
Navigate the complexities of modern digital marketing with proven strategies specifically designed to increase your clinic’s visibility and patient bookings. From optimizing your search presence to crafting high-performing social campaigns, our blog at MarkTheSpaMan.com provides the actionable insights you need to outperform the competition and scale your business.
Our web design services are built to generate leads, increase sales, and outperform your competition online.
Our SEO services that drive higher search engine rankings, website traffic, and online sales.
We ensure your campaigns remain visible and high-performing even as platform priorities shift
Our precise audience targeting to turn casual scrolls into measurable business growth.
Running a successful spa or medspa requires more than just world-class treatments; it demands a strategic approach to attracting and retaining the modern wellness client. Discover the industry-leading growth tactics and digital trends we share at MarkTheSpaMan.com to help your business stand out in a crowded market.
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